For Kachorovska’s Spring/Summer 2025 campaign, studio worked on the concept and execution of “Read My Shoes”, a multi-platform initiative spanning print, outdoor, fashion magazines, and social media. After brainstorming, we expanded the concept to “Each Step Is a Story”, highlighting themes like success, love, and freedom. Visually rich print materials were distributed across major European cities, complemented by editorial-style features in top fashion magazines.